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About International Research Marketing

Within the world of research there is growing international competition for resources. Countries with a strong research profile are competing for the smartest people. Against this background, since 2010 the DFG has been involved in the initiative “Research in Germany”, the central marketing for Germany as a place of research and innovation. The initiative is funded by the German Federal Ministry of Education and Research (BMBF) and carried out by the German Academic Exchange Service, the Deutsche Forschungsgemeinschaft (DFG, German Research Foundation), the Fraunhofer-Gesellschaft and the International Office of the BMBF.

The partners are using a wide spectrum of activities in Germany and in other countries to promote Germany as a location for research and are acting in various ways to increase the international visibility of top-class research in Germany, improve the potential for innovation, stimulate interest in mobility and encourage collaboration. Furthermore, the initiative increasingly aims to include German research institutions and associations as well as small and medium-sized enterprises (SMEs) in these activities. Within the framework of the initiative, new targeted event formats and informational material will be tested and developed.

Key aspects of the DFG's international research marketing activities:

  • The Ideas Competition: International Research Marketing to support independent research marketing activities by German universities and research institutions
  • Joint presence at international academic conferences to promote Germany as a location for research in specific fields
  • Research marketing activities for and in association with the new Clusters of Excellence
  • FORUM International Research Marketing 2020 with topic-based workshops for the exchange of professional knowledge, networking and advanced training
  • Development of information products for specific subject areas and target groups

These marketing measures provide a service to German research. The involvement in the initiative by other players of the German research landscape is encouraged.

Further Information