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Current Research Units

Last modified: November 12, 2018

Research Units


Research Units 1452
Marketing of Products in the Age of Digital Social Media (first funding period: Marketing of Hedonic Media Products in the Age of Digital Social Media)

General Information

City: Hamburg
Funded: since 2014

Spokesperson

Professor Dr. Henrik Sattler
Universität Hamburg Fakultät für Betriebswirtschaft Professur für Marketing und Branding
Moorweidenstraße 18
20148 Hamburg

DFG Contact

Dr. Christiane Joerk