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Current Research Units

Last modified: July 18, 2018

Research Units


Research Units 1452
Marketing of Products in the Age of Digital Social Media (first funding period: Marketing of Hedonic Media Products in the Age of Digital Social Media)

General Information

City: Hamburg
Funded: since 2014

Coordinator

Professor Dr. Henrik Sattler
Universität Hamburg Fakultät für Betriebswirtschaft Lehrstuhl für Marketing und Branding
Moorweidenstraße 18
20148 Hamburg

(For more information on the project, please contact the project’s coordinator(s).)

DFG Contact

Dr. Christiane Joerk