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International Research Marketing - Research in Germany

DFG Measures and Activities

International Research Marketing - Research in Germany
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International Research Marketing - Research in Germany

Outstanding researchers, knowledge acquisition, innovation, international networking, global competitiveness – these are the essential components for an effective and globally attractive centre of research.

Within the world of research there is growing international competition for resources. Countries with a strong research profile are competing for the smartest people. Against this background, since 2010 the DFG has been involved in 'Promote Innovation and Research in Germany', an initiative of the German Federal Ministry of Education and Research (BMBF), together with the Alexander von Humboldt Foundation (AvH), the German Academic Exchange Service (DAAD) and the Fraunhofer-Gesellschaft. In a project called 'Research in Germany - Land of Ideas', the four partners are using a wide spectrum of activities in Germany and in other countries to promote Germany as a location for research and are acting in various ways to increase the international visibility of top-class research in Germany, improve the potential for innovation, stimulate interest in mobility and encourage collaboration. These marketing measures provide a service to German research. It is hoped that more actors in the German research landscape will become involved in the initiative.

Key aspects of the DFG's international research marketing activities over the next few years:

  • An International Research Marketing Ideas Competition to support independent research marketing activities by German universities and research institutions

  • Joint presence at international specialist conferences to promote Germany as a location for research in specific fields

  • Topic-based workshops and a forum for the exchange of relevant professional knowledge in the area of research marketing

  • Development of information products for specific subject areas and target groups

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